SpaceCatch
Games, Brand, Website
2024
Game Design & Development
Art Direction
Full-Stack Development
Community Management
User Testing
Market Research
From a bold vision of creating a "Pokémon GO killer" to developing two successful games with a thriving user base, SpaceCatch demonstrates how innovative ideas transform into market-ready products.
THE CHALLENGE
Two ambitious entrepreneurs approached us with a vision that caught our attention: creating a revolutionary augmented reality game to fill a significant market gap. They weren't just dreaming small – they wanted to challenge the dominance of Pokémon GO.
OUR APPROACH
The scope of this project demanded careful planning and execution. We began with a comprehensive pre-production phase, where our art team crafted initial sketches and explored potential game mechanics. Through extensive market research and target group analysis, we developed detailed game design documents and visual style concepts. This groundwork allowed us to create a clear roadmap for bringing the game to life.
To deliver on this ambitious vision, we assembled a dedicated team structure. At the helm was our game director, working closely with our story writer to craft the game's narrative. Our design team collaborated with 2D and 3D artists to bring the visual elements to life, while our Unity and backend developers handled the technical implementation. This comprehensive team approach ensured every aspect of the game received the attention it deserved.
THE JOURNEY
What started as a single project evolved into two distinct and successful games. For SpaceCatch AR, we conducted multiple rounds of alpha testing, constantly refining the core game mechanics based on user feedback. Currently, we're beta testing in Asian markets, gathering valuable insights before our planned US and European launch.
During this development, something unexpected happened. We created SpaceCatch Classic, initially conceived as a simple Telegram game in pixel art style. The community's response was overwhelming – they loved it and kept asking for more. What began as a small side project grew into a fully-fledged game with its own dedicated player base.
CURRENT STATUS
WHAT'S NEXT
The future looks exciting for both SpaceCatch titles. We're heavily invested in expanding SpaceCatch Classic with new features to keep our passionate community engaged. For SpaceCatch AR, we're conducting intensive user testing to ensure a polished experience. The coming year will see us gradually opening up to new markets, backed by strategic marketing initiatives to support our expansion.
Looking to transform your traditional business into a digital success story? Let's talk about how we can help you achieve your digital ambitions.
hello@pixelfield.com
(646) 225-1048
NEW YORK OFFICE
Pixelfield Inc.
405 Lexington Ave, 9th floor,
New York,
NY 10174
United States