CARIFIT
THE ONLY BABYWEARING EXPERIENCE WITH 360° PARENTING SUPPORT

Carifit
Digital Platform
2023

Mobile App Development
Backend Development
UI/UX Design
Product Strategy

We've created a fitness app that lets new mums exercise with their babies, delivering great user experience with beautiful design.

THE STARTING POINT

CaRiFit had developed a special carrier for mums to exercise with their babies. They were running successful in-person classes and needed an app to scale their business beyond physical locations.

OUR APPROACH

We focused on branding and user experience first, exploring visual styles and creating guidelines for the product's identity. The key was making exercises easy to follow and delivering the best possible fitness experience. We developed iteratively, with heavy focus on testing to ensure a stable, glitch-free app for our users.

WHAT WE DELIVERED

A complete fitness app with exercise tracking, device connectivity, and a fresh visual identity. We ran closed beta tests with real users before launch to ensure everything worked perfectly.

THE IMPACT

The app is live in the App Store with great reviews from the community. Mums are using it with their carriers, and new features are already in development.